Local SEO is important for small businesses. Optimizing your local SEO means getting more website traffic and leads. This strategy is more relevant to your local customers and markets your brand, products, and services to them. There are many ways by which you can improve your local search rankings on Google. Some of which are detailed below. Further, you can also take the local SEO services for small business.
What is Local SEO?
Local Search Engine Optimization is a branch within Search Engine Optimization that lets you optimize your website for local searches. This is achieved by integrating link building, focus on content, and on-page optimization techniques.
Relevance of Local SEO
Local SEO is important for any business to be found easily and quickly. It is helpful for businesses serving in specific regions and towns with the relevant information and makes them one step closer to a transaction. You can work on the website or can also get local SEO services from the companies that provide it.
Following are the ways to help improve your local search rankings on Google.
1. Go for Google My Business Optimization
One of the easiest ways to rank higher on Google Maps and improve your local search ranking is by optimizing your Google Business Profile. For that, you need a Google My Business account to gain visibility among the Google search local results. You will be required to fill in all the required information related to Google My Business Optimization, including your contact information, address, and operating hours. Also, choose a primary category of your business and add photos to add credibility.
All of this information will be added to Google Maps, Google Search local results, and the Google Search Knowledge Panel.
2. Build Local Citation
Another way to improve the local search ranking is possible through claiming your business’s local citation in directories like TripAdvisor and Yellow Pages. These citations help in telling that your business is legitimate and that local search rankings are improved.
Your business name, address, and contact details should be the same across the directories and Google Business Profile.
3. Optimize for Voice Search
Voice search will gain more popularity in the coming years. Therefore, you must optimize your local SEO on how people ask questions while speaking on the devices. People use long keyword tails when doing the voice search compared to the typing of keywords. You need to adjust the SEO to a more conversational tone. The information should be readily available to the customers when they are doing the voice search.
4. Make Your Website Mobile Friendly
People spend most of their Internet time on their mobiles. There is so much internet traffic on mobile phones. Your website needs to look good on your mobile if you want people to stick to it. Google’s crawlers like to index the mobile-friendly site first. It would become tough to improve local search rankings if your website is not optimized for mobile devices.
5. Add Valuable Local Keywords
Keywords are the words that people type to search. Google uses the keywords to determine which websites should rank higher. You need to know what are the keywords that your customers are typing and incorporate them into your website. Just be careful about keyword stuffing. Adding too many keywords to the website will make it unreadable.
6. Creating Content Based on Local Events or News Stories
You can grab the attention of your local customers with local issues. You can write local blog posts around local activities, stories, and news. You can also set up location-specific web pages on your website if you also serve in different parts of the region with high-quality local content.
7. Use Location-Specific “About Us” Page
If your business has more than one location, then having location pages is a must for you. For these multiple locations, you will be required to create unique content for each page. These pages will have the necessary information like
- Name, address, and phone number
- Operating hours
- Testimonials
- Promotions
- Parking Facilities if available
- Google Maps attached to each location page
8. Create a Web Page for Every Service/Product You Offer
Instead of putting all your products and services on one webpage, dedicate one page to each product/service that you are going to offer. The search engine will not see your brand as an authority in one specific area. It will lower your ranking possibilities.
9. Monitor Customer’s Ratings and Reviews
Online reviews and ratings are critical to the local ranking. You need to collect positive reviews on sites so that your website will appear in more local searches. Your business should be the one that engages with customers. Business owners’ replies to the reviews are very important to gain their trust. Review the positive comments by thanking them and the negative comments by assuring them that you acknowledge their comment and will address their concern.
10. Get Local Inbound Links
To attract confidence, you should get high-quality backlinks from reputable local businesses. This way, your website will enjoy referral traffic from the target audience in that local area or region.
Local SEO Services for Small Business
If you are looking for local SEO services to take care of your website, AMSDigital is there for your help. AMSDigital will help you in improving the local search rankings with its right content strategy marketing and other ranking tools. AMSDigital is the answer to local SEO services for small businesses. It will help your business to gain visibility in Google search local results. Your search for an SEO agency near me is over with AMSDigital. It provides the best local SEO services to emerging local businesses that are seeking to build their name.
Contact us Now to schedule a meeting about your next project or write to us at sales@amsdigital.in with your detailed scope of work.
