In the world of digital marketing, your campaigns will fall apart if brand building is not your priority. Sales and marketing are vital, but brand awareness is most vital in driving sales. 82% of consumers have said that they while searching online they always look up and favour the brands they know.
SEO-driven content strategy and creativity are often at loggerheads with each other. The former depends heavily on data. The latter is dictated by human writers. Then comes the herculean challenge on integrating all the necessary keywords into the content without turning off the readers who clicked on the post to learn something valuable. A typical digital marketing company will always try to keep things SEO-centric. After all, that is what drives the coveted organic traffic.
You walk into a store, pick the product you need, scan the barcode with your mobile app and put it in your shopping cart. The app you just used directs you to the next product that you want to buy. The barcode scan reveals details about the product like ingredients used and possible cooking recipes. At the end of your shopping, you pay with the app’s payment gateway and you are en route to your home without any cashier queues or sales pitches. Zero human interaction and entirely automated.
On 4th of May 2020 Google started to roll out a new ‘May 2020 Core Update’ and it looks like a really big one. This news was made public via Twitter just like all other updates in last one year.
Without any doubt, Facebook is the most popular social networking platform, with more than two billion active monthly users. These many people gathering in a single social media site creates a sea of opportunities for advertisers to showcase mass-market products.
With 29 percent of Indian population being between the are of 0-14 right now India’s education sector offers a great opportunity. The higher education segment is expected to increase to Rs 2,44,824 crore (US$ 35.03 billion) by 2025. The education institutes know that to stand out among the crowd they need both online and offline marketing.
At the time of launching Apple back in 1976, Steve Jobs definitely did not think about domain names but he did get one aspect of naming his business right. Jobs wanted to find a moniker that is commonly used by everyone. Something that will stick to his customers’ heads and they will be reminded of his business every time they see it. Today, we know that all his ideas worked.
Deally, businesses are advised to divert 12-20% of their net revenue to the marketing budget. For the billion-dollar companies, that is more than enough. However, for startups who are just opening shop and still struggling to maintain a healthy flow of revenue, that 20% ideal figure may not seem feasible.This is where digital or online marketing comes into play. Digital marketing provides cost-effective solution for startups.
Over a billion people log into Instagram every month. 80% of Instagram users follow a business and 200 million users visit a business profile almost daily. The advertising potential of Instagram is currently slated to reach nearly 849 million users. And over 75% of businesses agree that Instagram is their go-to channel in 2020. The platform can become an aggressive marketing contributor for a business when its potential is leveraged strategically. The features present immense outreach opportunities and almost all your competitors are joining the field.
Over the years there has been much experiment with regards to the best startup strategies that can hit the bull’s eye when it comes to digital marketing but only few have succeeded on a whole.
Until a few years ago companies could be comfortable in the social media scene just with their regular presence and a good social media marketing strategy. Not anymore in 2018. With more and more of millennials saying they engage with a brand on social platforms at least once a quarter, brands need to invest fully on regular communication with customers and focus on building engagement on social media. If you are not engaged completely you will soon lose out on real customers.
“If Your Business Is Not On The Internet, Then Your Business Will Be Out Of Business.” – Bill Gates
In 2018 any business that desires growth and new clients will need a website. With over 460 million internet users in India, the potential is huge. By 2021, there will be about 635.8 million internet users in India and for almost every service or product people will be googling. However small or big your business may be the customer now expects to find you online.
If you are running your own business one thing you must be aware by now is that you get business based on your reputation. When people talk good things about your goods and services good things happen to your business. A brand’s reputation and reviews are the most vital factors that every customer tends to check before they decide to invest in the products and services offered by it. Word-of-mouth is a key influencer in purchasing decisions.