AMSDigital is committed to protecting your personal data and respecting your privacy. This Privacy Policy explains what information we collect, how we use it, with whom we share it, and your rights. This policy complies with the Information Technology Act, 2000 and the IT (SPDI) Rules, 2011.
1. Data Controller
The data controller responsible for your personal information is:
| Field | Details |
|---|---|
| Company | Adyksa Media Solutions Pvt Ltd |
| info@amsdigital.in | |
| Phone | +91-11-4172 2145, +91-9667540071 |
| Website | https://amsdigital.in |
| Jurisdiction | Delhi, India |
2. Information We Collect
A. Information You Provide Directly
| Data Type | How Collected | Purpose |
|---|---|---|
| Full name | Consultation / proposal form | Communication & identification |
| Email address | Consultation / proposal form | Sending proposals, updates, reports |
| Phone number | Consultation / proposal form | Sales calls, support, WhatsApp |
| Business name & website | Proposal form | Scoping services & strategy |
| Country / location | Proposal form dropdown | Targeting & tax compliance |
| Service interest | Service selection dropdown | Matching you to the right team |
| Ad account credentials | Onboarding (post-engagement) | Campaign management only |
B. Information Collected Automatically
- IP address and approximate geographic location
- Browser type, version, and operating system
- Pages visited, time on site, and referral source
- UTM parameters (utm_source, utm_medium, utm_campaign, etc.)
- Device type (desktop, mobile, tablet)
- Cookie identifiers (see Section 7)
3. How We Use Your Information
- Service Delivery: To set up, manage, and optimize campaigns, websites, and deliverables on your behalf.
- Communication: To respond to consultation requests, send proposals, invoices, and performance reports.
- Sales & Business Development: To contact you regarding our services following your inquiry.
- Analytics & Improvement: To analyse website traffic, improve user experience, and assess content effectiveness.
- Legal Compliance: To comply with applicable Indian laws, regulations, court orders, or government requests.
- Marketing (with consent): To send newsletters, case studies, or promotional content where you have opted in. You may unsubscribe at any time.
We do not sell, rent, or trade your personal information to any third party for their own marketing purposes.
4. Legal Basis for Processing
- Contractual necessity: Processing required to deliver the services you have engaged us for.
- Legitimate interests: Website analytics, fraud prevention, and direct marketing to existing clients.
- Consent: Email marketing communications and the use of non-essential cookies.
- Legal obligation: Where required by Indian law or regulatory authority.
5. Data Sharing & Third Parties
- Service Providers: Tools and platforms we use to operate our business (Google Analytics, Google Ads, Meta Business Suite, System.io, email service providers) process data on our behalf under data processing agreements.
- Advertising Platforms: When managing your campaigns, relevant business data may be shared with Google, Meta, LinkedIn, and similar platforms strictly for campaign execution.
- Legal Requirements: We may disclose your information to law enforcement, courts, or government authorities if required by Indian law.
- Business Transfers: In the event of a merger, acquisition, or sale of assets, your data may be transferred as part of that transaction. We will notify you in such circumstances.
6. Data Retention
| Data Type | Retention Period |
|---|---|
| Client contact & account data | Duration of engagement + 1 year |
| Financial / invoicing records | 7 years (Indian tax law requirement) |
| Consultation / inquiry data (non-clients) | 1 month from last contact |
| Website analytics data | 12 months (Google Analytics default) |
| Marketing email consent records | Until unsubscribe |
After the relevant retention period, data is securely deleted or anonymised.
7. Cookies & Tracking Technologies
- Essential cookies: Required for the website to function correctly (session management, form functionality). Cannot be disabled.
- Analytics cookies: Google Analytics (GA4) tracks visitor behaviour, traffic sources, and page performance. Data is anonymised where possible.
- Marketing cookies: Google Ads and Meta Pixel may place cookies to enable conversion tracking and remarketing. These require your consent.
- UTM tracking: URL parameters are used to attribute traffic sources in our analytics.
You can manage or disable cookies through your browser settings. Disabling cookies may affect functionality. By continuing to use this site, you consent to our use of cookies in accordance with this policy.
8. Data Security
We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, alteration, or disclosure:
- SSL/TLS encryption for all data transmitted via this website
- Role-based access controls limiting data access to authorised personnel only
- Secure, password-protected systems for storing client credentials and campaign data
- Regular security reviews of our internal processes and tools
No method of transmission over the internet is 100% secure. While we strive to protect your personal data, we cannot guarantee absolute security.
9. International Data Transfers
AMSDigital primarily operates in India. However, some third-party tools and platforms we use (Google, Meta, etc.) may process your data on servers located outside India. By using our website and services, you acknowledge and consent to the transfer of your data to these international platforms, which are subject to their own privacy policies and data protection standards.
10. Your Rights
- Right to Access: Request a copy of the personal data we hold about you.
- Right to Rectification: Request correction of inaccurate or incomplete personal data.
- Right to Erasure: Request deletion of your personal data, subject to legal retention obligations.
- Right to Restrict Processing: Request that we limit how we use your data in certain circumstances.
- Right to Object: Object to our use of your data for direct marketing purposes.
- Right to Withdraw Consent: Where processing is based on consent, withdraw it at any time.
- Right to Data Portability: Receive your data in a structured, machine-readable format where technically feasible.
To exercise any of these rights, please contact us at info@amsdigital.in. We will respond within 30 days of receiving your verified request.
11. Children's Privacy
This website and our services are not directed to individuals under the age of 18. We do not knowingly collect personal data from minors. If you believe a minor has submitted personal data to us, please contact us and we will promptly delete it.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. The updated version will be posted on this page with a revised 'Last Updated' date. Material changes will be communicated via email to active clients.